Serving Maine’s Leaders and Entrepreneurs
“Only Connect.” — E. M. Forster
This quote by one of my favorite authors cuts right to the heart of the matter: there is no point to writing if you are not connecting with your audience. Forster was talking about fiction, but the truth is no different when it comes to marketing or organizational communications. Whatever you are selling, whatever you want to say to the community you wish to serve, you must do more than state your business; you must connect with your reader at an emotional level. With the right words you can connect with your audience immediately, simply showing them how natural it is receive your message. This type of connection is what I want to achieve with you, and what I want to help you achieve with your community.